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BIC was setup in 1990s to manage and support BIC's 14 markets across Asia. To date, BIC has 200 employees, 5 subsidiaries and 14 distributors in Asia.
Our Vision
We offer simple, inventive and reliable choices for everyone, everywhere, every time.
Our Values
Our vision and our philosophy are central elements of our culture, guided by our shared values: ethics, responsibility, teamwork, simplicity, and ingenuity.
Our Product Philosophy
Since its founding more than 50 years ago, BIC has built its success on a clear vision: to make top-quality, affordable BIC® products available to everyone. While responding to the need for new product lines, the company continues to fulfill this mission by observing three fundamental values:
Functional
A BIC® product, above all, is designed to perform a specific functiondraw a line, produce a flame, shave a hair. Design and technology reflect the efficiency with which each product carries out its function. BIC® products make the consumer’s life easier.
Affordable
Offering everyone the opportunity to buy quality products at affordable prices is a priority for the BIC Group. Optimizing design, materials, manufacturing and various distribution channels helps the company realize this promise.
Universal
BIC® products are known and appreciated the world over for quality, affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands.
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