NEWSROOM

Shavers
BIC Bro Campaign Launches in Asia
Building on last year’s “Extremely Smooth Shave” campaign, Shavers Asia has launched a new campaign for 2017, focused on strengthening BIC Shavers relatability to our core target consumers – young males on the…
04-Jul-2017

Stationery
The BIC pavillon in Paris Saint Lazare train station
DISCOVER A CREATION COMPOSED OF 12,843 BIC® PENS INSIDE THE PARIS SAINT-LAZARE TRAIN STATION
The BIC Pavillon, conceived, designed and built by the architects…
30-Mar-2017