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Shavers

BIC Bro Campaign Launches in Asia

Building on last year’s “Extremely Smooth Shave” campaign, Shavers Asia has launched a new campaign for 2017, focused on strengthening BIC Shavers relatability to our core target consumers – young males on the…

04-Jul-2017
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Corporate/Strategy

2016 Annual Report

Group BIC's Annual Report has been published.

20-Apr-2017
veil of bic pens hanging in a train station
Stationery

The BIC pavillon in Paris Saint Lazare train station

DISCOVER A CREATION COMPOSED OF 12,843 BIC® PENS INSIDE THE PARIS SAINT-LAZARE TRAIN STATION

 

The BIC Pavillon, conceived, designed and built by the architects…

30-Mar-2017