NEWSROOM

BIC Bro Campaign Launches in Asia

Building on last year’s “Extremely Smooth Shave” campaign, Shavers Asia has launched a new campaign for 2017, focused on strengthening BIC Shavers relatability to our core target consumers – young males on the…

2016 Annual Report

Group BIC's Annual Report has been published.

The BIC pavillon in Paris Saint Lazare train station

DISCOVER A CREATION COMPOSED OF 12,843 BIC^® PENS INSIDE THE PARIS SAINT-LAZARE TRAIN STATION

The BIC Pavillon, conceived, designed and built by the architects…